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Best sports books and online betting sites in the UK

by players & for players

Thanks to our best sports betting sites ranking you can choose your sportsbook. Check which one is on the first place, read sportsbook review and play without any fear! Read more


LiveBetting - what is it?

One of the most popular advantages of being able to bet online is the advent of Live Betting. What is Live Betting? Well, as the name suggests, this is when you bet directly on live action. Normally in sports betting, you take a market price for a selection before the event start. For example you bet on Chelsea to win a football match before the kick off arrives, because when that moment comes, the Sportsbook will be closed by the bookie. However, thanks to the internet, you have the opportunity to carry on betting after kick off has happened, and this exciting way to do your online sports betting gives you more opportunities for picking up some profit.

Your online sportsbook will have this feature somewhere on their website, because it is a profitable service to run, as it has become hugely popular with online sports bettors. You can follow the action online with your best sportsbook, usually through a small scoreboard type interface on their website. This will show the score and the time expired. When you select a live betting market, you will be able to bet on events you think will happen.

For example, if you are following a football match through live betting, then you will probably see options for the Next Goalscorer or Next Team to Score a Goal. Naturally the outright winner odds will shift around during the match, as the longer the game goes on, the more likely it is that the team in the lead will hold on to a victory. However, if you think that a dramatic turnaround is going to happen in the last five minutes, then you can take the losing side at the moment to win, and it will be at much better odds than that team will have been betting on them to win outright before the match. This is the thrill of live in play betting. It really is worth going in and exploring the markets for a live match, and of course, live betting is not just covering football, you can pretty much find any sport to bet live upon. Getting used to the excitement and opportunities in live betting will really enhance your online gaming experience, and there really is some good chances to top up your profits through extra bets.

Some internet sportsbooks also have the advantage of providing live streams of sporting events on their website, and when you marry the two together, things get really good. Watching live sports and being able to bet on it all in one place is fantastic. Any time you watch live sports you get a feel for the game, how the sporting event is flowing and you get a sense of what could possibly happen. This is where live betting steps in to the fray, because you jump in quickly and anticipate what is going to happen by putting your money down right on the live action. Follow live betting carefully, as price change and fluctuate all the time during a sporting event, and getting in at the right moment for a bet really can do wonders for your profit at the end of the game. It is another challenge and another exciting aspect of being able to do your betting online.